Sep 6, 2018
James Cook talks with Stephen Jay and Ashley Rowland at Big Red Rooster, a JLL company. Big Red Rooster is a brand experience firm.
They discuss some of the findings of their Beyond Buying report, a study which defines the six dimensions of retail experience and then surveys 2,000 consumers to find out how 20 top retailers stack up.
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James Cook is the director of retail research in the Americas for JLL.