Jun 7, 2018
James Cook meets up with Silicon Valley researcher Christan Basconcillo to get a sense of the role that retail plays in this global tech hub. They take a stroll along the streets of Santana Row, San Jose's 42-acre mixed-use village with Jeff Kreshek and Collette Navarrette of Federal Realty. Collette relates the role that architecture and place-making have played in the 16-year history of the project. Jeff explains how selective they've had to be in curating a mix of retailers that remains attractive to the savvy Bay Area shopper.
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James Cook is the director of retail research in the Americas for JLL.