Jul 27, 2017
The multimedia experiences that studios create at San Diego
Comic-Con are an example of the kinds of interactive experiences
that could be slotted into shopping centers across the nation. Some
like Kidzania, Dreamworks and the Void are already doing it.
Taylor Coyne digs into how Artificial Intelligence can help
retailers better serve the customer with apps that can both help
and engage the shopper. IBM's Watson works with Macy's
customers, telling them what they might want to buy and where in
the store they can find it. KFC in Beijing uses face
recognition technology to suggest menu options that diners could be
in the mood for. The Internet of things (IoT) will connect all
appliances and other devices, which will be enabled with AI.
James relates a hot pursuit situation with a robot security
guard in Boston. The future of AI promises 24/7 customer service
that is both intelligent and cheerful.
Damon Marx explains that Augmented Reality is having the
biggest immediate impact on retail. Retailers can overlay a digital
reality on top of our real world. The most famous example is
Pokémon Go. Home goods retailers can use AR to show you how a couch
would look inside your actual living room. The Shinola store uses
VR to give a guided tour of the Shinola factory. For now, VR seems
to be most successful as a marketing tool, with retail sales within
VR environments still not yet common.
Links mentioned in the show:
is the director of retail research in the
Americas for JLL.