Nov 15, 2018
Alina Díaz of Cassandra explains the differences between Millennial and Gen Z shopping habits, why young shoppers prefer stores in side streets over high streets, how human connection is still important to the shopping experience and why recent Timberland and Google Hardware pop-ups were successful. Sarah Quinn of Connect Media talks about her own own shopping habits and the particular appeal of Platform, an LA shopping and creative office redevelopment.
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James Cook is the director of retail research in the Americas for JLL.