Apr 11, 2025

Winston Fisher and Michael Beneville talk about the latest at Area 15, an immersive entertainment district in Las Vegas. They discuss the project's inception, the role of key attractions like Meow Wolf, and the unique blend of experiences that make it more than a typical entertainment venue. The interview covers Area 15's approach to creating a dynamic visitor experience through strategic curation and innovative offerings, from a 747 airplane installation to various themed districts and upcoming attractions such as Universal's Horror Unleashed. The conversation also highlights the analytical and creative strategies behind maintaining Area 15's relevance and appeal.

James Cook is the Director of Retail Research in the Americas for JLL. 

This interview was recorded with help from Entertainment Experience Evolution 2025, a conference by InterFace Conference Group, which is a division of France Media Inc.

Subscribe: Apple Podcasts | Spotify 
Listen: WhereWeBuy.show 

Email: jamesd.cook@jll.com 

YouTube: http://everythingweknow.show/

Read more retail research here:  http://www.us.jll.com/retail

Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.