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Nov 30, 2017

Jean-Pierre "JP" Lacroix of Shikatani Lacroix Design shows how technology has blurred the lines between the physical and digital world, both in the store and in the retail design process.

  • The firm uses VR tools to do fast iterative design of retail environments and test them with customers.
  • A digital shoe display knows which pair of Adidas one is examining in the store and displays relevant info.
  • A hip redesign of the urban Toronto flagship of the Canadian casual chain Boston Pizza with an eye to creating an enviable sports fan experience. 

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James Cook is the director of retail research in the Americas for JLL.

Theme music is Little Lily Swing by Tri-Tachyon under Creative Commons 4.0 license.