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Jun 7, 2024

James Cook and Keisha Virtue wanted to see to see how many celebrity restaurants they could visit in two hours on the Las Vegas Strip. In their research, they identified 361 celebrity restaurant openings in the past 5 years in the U.S. and Canada. These establishments not only boost tourism but also create a competitive edge in the competitive restaurant industry. Celebrity restaurants serve as major tourist attractions, particularly in popular corridors like Las Vegas Boulevard and Nashville's Lower Broadway.  Celebrities leverage their recognition and large social media followings to drive customer attraction and compete with mainstream restaurants. 

Watch a video of the Celebrity Restaurant Challenge:

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James Cook is the Director of Retail Research in the Americas for JLL.

Keisha Virtue is Senior Research Analyst for Retail at JLL.

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