Jun 20, 2025

Jennifer Schuler, CEO talks about the storied history of  Handel's Homemade Ice Cream, from Alice Handel's dedication to quality ice cream starting in 1945 in Ohio, to today's franchise-driven expansion. Jennifer shares her own career journey from General Mills to Wetzel's Pretzels, highlighting her passion for the food industry. The conversation touches on the Handel's growth strategy, focus on quality, and the hands-on approach to ice cream making. She also discusses the nostalgic and emotional connections people have with ice cream, the importance of the right real estate, and the challenges of the labor market.

James Cook is the Director of Retail Research in the Americas for JLL. 

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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.