Jun 11, 2021
Mys Tyler is a social media fashion app where the influencers you follow are selected to match your body measurements. The app includes shoppable posts. Buyers can make purchases already knowing how an item fits on a woman with similar measurements. Mys Tyler has created partnerships with global brands like Saks, ASOS and Banana Republic. CEO and founder Sarah Neill talks about the process of launching the app. She also explains how the app can be integrated with bricks-and-mortar shopping centers.
James Cook is the director of retail research in the Americas for JLL.
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