Jul 18, 2025

Matt DuPlessie is founder and CEO of Level99, a real-world gaming venue designed for adults. He covers the origins of Level99, its unique concept of combining various physical and mental challenge rooms with high-quality dining, and plans for growth, including upcoming locations in Tysons, Virginia, Hartford, Connecticut, and Disney Springs in Orlando. Matt also discusses the technology and design process behind the games, the importance of integrating local art, and the investment in Level99 by Ron Shaich's Act 3 Holdings. 

James Cook is the director of retail research in the Americas for JLL. 

Subscribe: Apple Podcasts | Spotify 
Listen: WhereWeBuy.show 

Email: jamesd.cook@jll.com 

YouTube: http://everythingweknow.show/

Read more retail research here:  http://www.us.jll.com/retail

Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.