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Oct 3, 2019

Seth Bernstein has designed lighting for brands like Louis Vuitton and Nike. He also does television work for shows like Saturday Night Live. Seth describes how light played a role in brand experiences including Nike Zoom Arena, Louis Vuitton Time Capsule and the Museum of Feelings. 

James Cook is the director of retail research in the Americas for JLL. 

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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.