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Jun 21, 2024

Giuseppe Stigliano is co-author of the new book “Redefining Retail: 10 Guiding Principles of a Post-Digital World.” With a Ph.D. in Marketing and Economics, he has co-authored influential business books with international guru Philip Kotler, such as 'Retail 4.0', 'Onlife Fashion', and 'Redefining Retail'. He highlights the necessity for retailers to adapt to changing consumer needs, the evolution towards an 'OptiChannel' strategy, and the role of new technologies such as AI in shaping the future of retail. Key insights include examples of successful retailer transformations, the blending of digital and physical retail experiences, and the importance of maintaining a human touch in an increasingly tech-driven world.

This episode also features:

  • Barbara Cominelli, CEO Italy and EMEA Retail Markets Lead at JLL
  • Naveen Jaggi, President of Retail Advisory Services at JLL
  • James Cook, Director of Retail Research in the Americas for JLL


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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.