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Jan 23, 2020

Paco Underhill explains how retail has changed along with society, and also how it hasn't changed at all. He is the author of bestselling books about the science of shopping, including Why We Buy and Call of the Mall. His company Envirosell uses the observational tools of anthropology to improve retail and other environments for its clients. 

James Cook is the director of retail research in the Americas for JLL.  

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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.