Oct 6, 2021
Retailers are experimenting with branded video series and shoppable live streams. But many are still figuring out how to do it well. Andrea Wasserman is the former Head of Global Commerce at Yahoo. She talks about her lessons learned while producing a vast array of shoppable content, and offers advice to retailers and brands looking to create their own.
James Cook is the director of retail research in the Americas for JLL.
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