Apr 10, 2026

Tucker Trotter is CEO of Dimensional Innovations, and Spencer Farley is Practice Director of Entertainment and Hospitality. They discuss Atlas9, an immersive experience in Kansas City themed around a 1990s movie theater where films have come to life. They explain how the concept was born during COVID, the role of live performers, and the gamification and narrative elements that drive repeat visits. They also cover the venue's food and beverage offerings, corporate event demand, expansion plans, and the company's other projects, including the Theodore Roosevelt Presidential Library and projects with major sports and entertainment brands.

This interview was recorded at Entertainment Experience Evolution 2026, a conference by InterFace Conference Group, which is a division of France Media Inc.

James Cook is the Director of Retail Research in the Americas for JLL. 

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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.