Dec 19, 2019
Emily Albright Miller reveals the holiday marketing strategies of the nation's top retailers. She talks about which brand was out earliest with its holiday marketing campaign, retailer gift guides, the rise of the advent calendar as marketing gimmick, the popularity of family jammies and more.
See all the holiday coverage at: https://www.bigredrooster.com/holiday-2019/
Emily Albright Miller is VP, Strategy & Insights at Big Red Rooster, a JLL company.
James Cook is the director of retail research in the Americas for JLL.
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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.