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Dec 27, 2018

Natalie Mackey, co-founder and CEO of Winky Lux, creates "lux cosmetics at drugstore prices." She talks about the growth of Winky Lux and the burgeoning "masstige" beauty segment. Bricks-and-mortar retail is playing an increasing role in Winky Lux's growth strategy. The retail research team also gets a tour of the Winky Lux Experience store in New York.

Winky Lux neon sign says "It's a Winky world."

Portions of this episode were recorded at the ICSC New York Deal Making conference on December 5, 2018.

Other voices heard on the store tour include Taylor Coyne, Gar Herring and Arielle Einhorn. 

James Cook is the director of retail research in the Americas for JLL. 

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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.