May 9, 2018
Retailers that you've never heard of are clamoring to sell you things. But they need help.
James talks with David Zoba about HiO, a curated pop-up collection of foreign brands. HiO is currently running six European brands in Simon Properties' The Edit space at Roosevelt Field Mall on Long Island with brands like Campo Marzio and Parfois.
CNBC reporter Lauren Thomas talks about an article she wrote about Appear Here, a group that lets retailers lease urban retail space by the day.
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James Cook is the director of retail research in the Americas for JLL.