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Feb 15, 2018

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Retail researchers can now use big data tools, in the form of billions of anonymous mobile phone pings, to understand who shoppers are and where they are going.

Paige Steers (JLL) and Alan McKeon (Alexander Babbage) explain how this data works and how they're using it today.

Read more about Pinpoint here.

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Read more retail research here.

James Cook is the director of retail research in the Americas for JLL.

Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.