Oct 28, 2021
The Promenade in Santa Monica, CA is three city blocks of restaurants, bars and stores that are blocked off from car traffic. Despite its enduring popularity, many believed that the street was in need of reinvention. But just as an ambitious new plan was taking shape, the pandemic stopped it in its tracks....
Oct 6, 2021
Retailers are experimenting with branded video series and shoppable live streams. But many are still figuring out how to do it well. Andrea Wasserman is the former Head of Global Commerce at Yahoo. She talks about her lessons learned while producing a vast array of shoppable content, and offers advice to retailers...