Oct 6, 2017
Chicago's Navy Pier serves as a case study in retail experience. Jim Harris, Robin Hardrick and Amanda Devries of the pier's retail team walk through examples of brand activation from Samsung's ambitious pop-up store, Snapchat's Snapbot and Nintendo's gamer experience.
They show how a retail renovation project has created an opportunity to tell the story of the city through a shopping environment.
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James Cook is the director of retail research in the Americas for JLL.
Theme music is Little Lily Swing by Tri-Tachyon under Creative Commons 4.0 license.