Nov 2, 2020

What is the true relationship between brands and our brains?  To find out, neuroscientist Matt Johnson and marketer Prince Ghuman explored the hidden world of neuromarketing and consumer psychology in their new book Blindsight.

The book is a collection of marketing tools and techniques that affect our shopping behaviors in ways we may not even be aware of. Johnson and Ghuman also talk about how neuromarketing impacts the world of shopping centers and retail. 

James Cook is the director of retail research in the Americas for JLL. Taylor Coyne is a research manager for JLL.

Subscribe: Apple Podcasts | Spotify | Google Podcasts
Listen: WhereWeBuy.show 
Alexa: Say "Enable the Where We Buy skill"

Email: jamesd.cook@am.jll.com 

Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061 

Read more retail research here:  http://www.us.jll.com/retail

Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.