Nov 2, 2020
What is the true relationship between brands and our brains? To find out, neuroscientist Matt Johnson and marketer Prince Ghuman explored the hidden world of neuromarketing and consumer psychology in their new book Blindsight.
The book is a collection of marketing tools and techniques that affect our shopping behaviors in ways we may not even be aware of. Johnson and Ghuman also talk about how neuromarketing impacts the world of shopping centers and retail.
James Cook is the director of retail research in the Americas for JLL. Taylor Coyne is a research manager for JLL.
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Read more retail research here: http://www.us.jll.com/retail