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Jul 17, 2020

With missed graduations, off-limits in-person social activities and meager work opportunities, young people have it bad in the COVID-19 crisis. Jasmine Glasheen explains how Gen Z sees the world and the new way that brands and retailers will need to communicate with them. She is a frequent contributor to The Robin Report, Retail Minded and many other publications.  Her recent articles include A Mental Health Crisis: Gen Z and Coronavirus and Millennial and Gen Z Trust in a Newly Reopened World.

James Cook is the director of retail research in the Americas for JLL. 

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